Many construction companies and installers are busy enough already. Still, a good website pays off: you get the jobs you really want, in your own region, and you find new colleagues more easily. In this article you’ll read what a good construction company website or installer website needs.
Show your work
Nothing convinces better than projects you’ve already completed. Put a few good photos online per project with a short description: what was the request, what did you do and where was it. Before and after photos work especially well. That way a client immediately sees whether you’re a good fit.
Be clear about your services and service area
Do you do renovations, new builds, heat pumps or solar panels? Give each service its own page. Also state clearly which region you work in. Anyone searching for “installer” plus their town should be able to find you.
A quote form that works
Make requesting a quote simple. Only ask for what you really need: type of job, address, contact details and optionally a photo. The shorter the form, the more enquiries. Make sure the quote button can be found on every page.
Reviews and certifications
Clients are letting someone into their home. Reviews from previous clients and any certifications or quality marks you hold build trust. Show them where the decision is made: next to your quote button.
Careers: vacancies that stand out
Good tradespeople are scarce. A separate page with vacancies, photos of your team and an honest story about what it’s like to work for you really makes a difference. For many companies that page delivers as much as the rest of the site.
Fast and easy on mobile
Your clients and applicants often browse on their phone, sometimes on site. Make sure your website loads fast and that calling or emailing takes one tap.
A new website for your company?
Diepcreative builds websites for construction and installation companies that are focused on enquiries. Get in touch for a free, no-obligation quote.