For an estate agent, the website is often the first contact with a new seller. Someone who wants to sell their home compares a few agencies online before picking up the phone. What does that person see on your site? In this article we list the seven elements a good estate agent website can’t do without.
1. A clear button for a valuation
The most important request for an estate agent is the valuation. Make that button visible everywhere: at the top of the page, halfway and at the bottom. Keep the form short. Address, name and phone number are enough to start the conversation.
2. Listings pulled automatically from Realworks
Do you work with Realworks? Then you don’t want to enter your listings twice. With an integration, your properties appear on your own website automatically, with photos, features and status. Sold is immediately sold on your site too. That saves time and prevents mistakes.
3. Reviews from real clients
Sellers choose an agent they trust. Nothing works better than experiences from other clients. Show your best reviews prominently, for example from Google or Funda, ideally with a name and the property you sold.
4. Who you are and why you
People choose an estate agent, not an office. Show your team with real photos and explain what makes you different. Do you know the neighbourhood inside out? Do you have your own way of presenting homes? Say so.
5. Perfect on mobile
Most of your visitors browse on their phone, often in a spare moment. Your listings, photos and valuation button must work just as well there as on a big screen.
6. Fast and easy to find in your region
Anyone searching for “estate agent” plus their town should find you. That starts with a fast website, clear pages per region and a well-filled Google Business Profile with reviews.
7. Measure what works
Do you know how many valuation requests come in through your website? And where those visitors come from? With good tracking you see what works and where to improve. That turns your website into a sales channel instead of a business card.
A new website for your agency?
Diepcreative builds websites for estate agents that are focused on enquiries, with a Realworks integration as an option. Get in touch for a free, no-obligation quote.